While everybody's situation is unique, there are some key factors to consider when selling or leasing your property.

PROPER TIMING: Timing is essential for receiving the maximum price for your property. To judge if the time is good or bad to sell or lease property, look at the overall volume of activity in the market place. A greater amount of real estate sale and lease activity is indicative of MORE buyers and tenants actually out there looking. This is generally a good sign.   It indicates that the market still has some room to go up. Another sign is the average PRICE or RATE which property is sold and leased for in the market place. If the rate is high, this means that if your property can be sold or leased NOW, then it may be close to maximum value. We are presently in an environment where prices are HIGH but activity is leveling. This could indicate a peak in the market is approaching.

MARKETING: This is the most important aspect to any transaction. Often it is the difference between a profitable transaction, a loss or no transaction at all. Successfully identifying WHO your TARGET market IS, then identify WHERE this target market IS, and then determine how BEST to reach them, is the key to the successful sale of one item (like real estate) or thousands of items such as retail products. Many property owners make the mistake of thinking that since they only have one property, careful thought into how BEST to market the property, is not essential. Careful attention of how to reach your audience is critical. It's also one of the reasons why Osborne Real Estate Group's record is so high, because paramount importance is placed on a strategic plan of reaching the correct leasing and buying audience.

CONDITION: Generally an extremely clean building which has updated improvements will fetch MORE than the market value per square foot, while a property in poor condition will usually bring only very low offers. It's worth your while to spend the extra money to fix up most properties so that they are at least presentable.

There is a variety of other critical information which is also available and depends heavily on each building owner's particular situation and property details.